Every woman has her favorite makeup, skin care or beauty item. Some products are so tried and true that we often refuse to buy anything else. But what happens when the beauty product in your life becomes discontinued? It may seem like the end of the world but there are ways to lessen the pain and avoid dealing with such a loss in the future.
You may not want to accept it but things change over time. Many skin care, cosmetic and beauty items are discontinued in an attempt to introduce new products. Like it or not, this is a common marketing ploy that all major manufacturers use and while it may be hard to believe, they don’t do it on purpose to upset you. So what should you do if you find yourself in this situation? There are a few alternatives that you may or may not agree with but sometimes you just have to work with what you have.
Before jumping to conclusions, check to see if your favorite product has been replaced with new packaging or a new name. Often when manufacturers discontinue a product that has been around for a long time, it is because they want to introduce a new version of the same item. This can include brand-new labels, packaging, advanced formula, etc. So if you can’t find your favorite mascara or lipstick, look around and see if there is a similar product. Another way to find out if your item exists in a different form is to visit the company’s website. Often the website will list the new products, while adding the line, “formerly known as…”
If your product has indeed been discontinued, instead of pining for your lost love, take the next step like a big girl and find a replacement. This tends to be the most difficult part of the process but with all the options to choose from, you’re bound to find a great substitution that you can fall in love with. Visit the makeup or skin care counter where you bought your discontinued item and let them know your situation. They’ll immediately introduce you to their latest and greatest products. Be open-minded and try a little bit of everything. Take your time until you find something that meets your needs. Once you’ve purchased your new item, give it time to grow on you.
Not thrilled by looking for another product? Email or write a letter to the manufacturer. It can seem like a long shot but if there is enough demand for a particular item, the company may reconsider bringing it back if the consumers want it badly enough. The chances of this actually happening may be slim, but if you are a die-hard fan of your discontinued product, this is a great opportunity for the manufacturer to hear your voice.
The best way to avoid getting yourself into the discontinued rut is to stay away from items labeled “limited edition” or have any type of text stating that there is a limited supply. If you just have to have such an item, look for a similar product that works just as well that isn’t limited edition so you can turn to that once your favorite love has been pulled off the shelves (of simply stock up and buy in bulk!).
01/2008 Source: www.CareFair.com
